Château Guiraud
Château Guiraud is a producer of Sauternes wine that is designated as “Premier Grand Cru” according to the 1855 classification.
The 128-hectare estate contains 99 hectares of vineyards. Production levels vary depending on the vintage, but average 300,000 bottles per year, split between Château Guiraud Sauternes premier cru and deuxième cru and dry white wine (Grand Vin blanc sec and G de Guiraud).
Peugeot Invest and its partners aim for the very best quality and are developing Château Guiraud’s commercial presence, particularly outside France, to support its wines’ reputation for excellence among leading international connoisseurs.
- Stake in Château Guiraud
- 20 %
- Investment date
- 2006
In 2024
Activity slowed in 2024, with all customers, traders and distributors still trying to reduce their inventory levels, and wine sales have been generally sluggish since the second half of 2023. Moreover, there was no return of wine futures in the 2024 revenue since the 2021 vintage was not produced due to bad weather conditions. Estimated revenue for 2024 is therefore €2.5 million, down 19.3% on 2023. The 2024 harvest proved to be good in terms of both quality and yield.
Peugeot Invest's investment
Peugeot Invest invested in Château Guiraud alongside partners specialising in the wine sector. Together, they set up Financière Guiraud SAS, which in July 2006 acquired 100% of the shares in SCA Château Guiraud. The value of Financière Guiraud SAS for the purposes of the Net Asset Value calculation and the consolidated financial statements is measured using the Peugeot Invest group’s policies for valuing unlisted assets. Financière Guiraud SAS is consolidated by equity method accounting in Peugeot Invest’s financial statements.
On 13 October 2021, Peugeot Invest and Château Guiraud announced that Matthieu Gufflet would become Financière Guiraud’s new majority shareholder. Mr Gufflet is the founder and chairman of EPSA, and an entrepreneur specialising in the hospitality and sustainability sectors. Following this change in ownership, Peugeot Invest (via its wholly owned subsidiary Peugeot Invest Assets) now owns 20% of Financière Guiraud SAS, as opposed to 74.9% previously.
Peugeot Invest Assets, represented by Robert Peugeot, is a member of Financière Guiraud SAS’s Supervisory Board.